Alexander Rea

Section: Non Sequiturs

A non sequitur is a conversational and literary device, often used for comical purposes. It is a comment which, due to its lack of meaning relative to the comment it follows, is absurd to the point of being humorous or confusing. Its use can be deliberate or unintentional. Literally, it is Latin for “it does not follow”. In other literature, a non sequitur can denote an abrupt, illogical, unexpected or absurd turn of plot or dialogue not normally associated with or appropriate to that preceding it.

In other words. Things that Alexander wants to talk to you about that may not necessarily relate to neither theater nor advertising.

New York Times, Seriously!?

Friday, June 18, 2010 | Posted In Non Sequiturs

Seriously New York Times, do you need the ad revenue so bad that you’ll run the hearts-and-minds BP full-page on the back of Section A while on the front you run the photo of the CEO, Tony Hawyard, getting grilled by the congressional comittee the day before? Some of us know how much those cost and would much rather see that money go to a Gulf Coast business owner.

I thought last week was rough when you ran the same full-page ad in the middle of Section A. That was before yesterday’s committee. Before BP met with Obama and walked out $20billion lighter. Before BP announced they would withhold dividend distribution for the 1st, 2nd and 3rd quarter of 2010. Can’t you just run another auto or luxury goods brand’s ad instead?

Don’t get me wrong. You are The Gray Lady and command respect. As much as I am a proponent of digital I obviously read the paper. In fact we have the weekender subscription at home. If not so much to read it but rather to support the business.