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Section: Recommendations

Some things that Alexander thinks you might enjoy.

Southampton: No illegals but great seafood.

For this past Labor Day weekend we went out to visit friends in Southampton, NY.  Yes, the “Hamptons”.  I’d never been out there.  The weekend retreats from the city to either the country or the beach were never for  me.  I really don’t have any excuse.  Both the country and the beach are beautiful.  I’ve mostly enjoyed spending my money on local foodie events here in the city.  Getting out of town however is proving to be amazing.  Renting a Zipcar is easy and affordable even on a service industry paycheck and  you can quickly escape up to the Hudson valley almost year round to places like the Storm King Art Center (where I proposed to my fiancée last June).

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In Line at Dawn for the New iPhone. Worth Every Minute.

In line at 5:30 AM outside the Apple Store 14th Street in Manhattan. Out with phone in hand by 8:30 AM.  Met some great people in line.  Absolutely worth it.

I was skeptical to say the least when I posted my review of my reservation process for the new iPhone.  After reading this Macworld article and remembering my 3G launch experience, I thought I would try to show up as early as possible.  I left home before 5 AM and walked the empty streets.  It’s amazing that in an area as populated as NYC, there can ever be a time when it appears to be a ghost-town.  If you ever want to feel alone, go out between 4-5 AM on a weekday.

I was geared up for a morning of Apple Store tailgating.  Folding chair in a bag, shorts and food.  Got to the Apple Store and ended up standing in a line that stretched down almost 1 avenue in length.  By the time we made it into the store, roughly 8 AM, we heard that the line stretched all the way around the corner and up.  @nicole_w_miller joined me about 7 AM and we spent the morning with some new line-friends.

Never under estimate the marketplace of eBay.  I just sold my 3GS in 2 minutes.  I had sold my 3G in 4 minutes.  It’s futile to try to figure out why someone would buy it.  If there is a marketplace on eBay for your product, the impulsive shopper will grab it if you put a Buy Now price slightly lower than what you want with a reserve slightly lower than that. Both of my previous iPhones were bought outright without bidding with immediate payment through Paypal.

[quicktime width="233" height="412"]http://www.alexanderrea.com/wp-content/uploads/2010/06/Leaving-the-Apple-Store-with-Nicole-Miller.mov[/quicktime]

When you turn the phone on it’s side while shooting video, the video stays still.


iPhone 4 video specs for first capture:

Codec: H.264, 568 x 320, Millions
Audio:
AAC, Mono, 44.100 kHz
FPS:
30
Data Rate: 769.78 kbit/s

Unlike the notorious 3G launch where I was outside the very same store for nearly 5 hours, this was as smooth as could be. After being well sated with Starbucks, donuts, Honest Tea and Smart Water served up by Apple Store staff, we made it inside the building and into a quick moving queue. First, a business manager found our name in a custom web-based app he was running on a Macbook Pro then directed us to a counter where our two reserved phones met us. The sales rep (Meg – who also sold me my Macbook Pro at the same store) grabbed us our bumper cases. Shockingly, the only cases available. Not even Incase, generally quick to market with cases, is missing. Incase issued a press release today.

On the way out I grabbed my first video using the new iPhone. Unfortunately, I realized only after the fact that if you rotate the phone while recording the aspect ratio does not change.  The experience was great and frankly I was shocked.  It took a couple years for them to figure it out. I think it was better than being at the SoHo store according to this Gizmodo post.

Empty buses before dawn

Ready to go

Apple Store staff working hard

What I was Tweeting during the adventure:

  1. iPhone 4. Mission completed. Shocked how smooth the operation was at the 14th at store. No probs with AT&T either. #iphone4 about 8 hours ago via TweetDeck
  2. So they won’t transfer everything for you between phones. They upsell you MobileMe. Offer one time contacts only sync. #iphone4 about 8 hours ago via TweetDeck
  3. Made it into the store with @nicole_w_miller. http://twitpic.com/1zi7oy We are in the final stretch! #iphone4 about 9 hours ago via TweetDeck
  4. Not inside yet. Don’t know if reserving is going to work or not. #iphone4 about 9 hours ago via TweetDeck
  5. App pushers are working the line at the Apple Store 14th St. #iphone4 about 10 hours ago via TweetDeck
  6. Apple Store worker is moving the herd. Reservations are guaranteed for now. They just brought down Starbucks from up the street. #iphone4 about 10 hours ago via TweetDeck
  7. A lot of “experts” in line here. I like just listening to their knowledge. #iphone4 about 10 hours ago via TweetDeck
  8. At the Apple Store 14th St. We have reservations so let’s see how this plays out. #iphone4 http://tiny12.tv/M3TAP about 10 hours ago via TweetDeck
  9. The city streets at dawn. Few are awake. The pushers and their prey. The nightbreed. And me. I’m off to get a phone. #iphone4 about 11 hours ago via TweetDeck

Reserving the New iPhone for Pickup Does Not Make Me Special

Just when I thought I wouldn’t have to wait like everyone else–I still might.  Even reserving the new iPhone might not guarantee the availability on the morning of the 24th of this month.

This morning at 5:30am Apple opened the flood gates for pre-ordering the new iPhone4.  Unlike in previous releases of this game-changing product line you could reserve this one for pickup.  The reserving scheme started with the iPad release.  Also at 5:30am.

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BBH Labs article on T-Shapers strikes a personal chord

My menagerie at home

Metal Voltron

I wanted to quickly respond to a recent post and 140 characters were not enough.

Ben Malbon at BBH just posted a great article on T-shaped people and the new creative production paradigm and used Voltron as a visual reference.  There have been a few other giant robot mashups since Voltron such as Transformers Constructicons that form Devastator but Voltron is the leader as far as I’m concerned.  And Lion Voltron, not Vehicle Voltron or any other spin-off.

It struck a personal chord with me not only because I personally identify with the T-shape model but also that I’ve been a fan of many of the great robot properties from the 80′s since their original run and long into sydication.  (We’ll keep this with animation only and not get into live-action because this would get long)

When I was a kid I was not able to have the Voltron toy because it was made of metal parts and had spring loaded projectiles.  Remember, this was the era of Kenner’s Boba Fett mail-away action figure that had a spring loaded projectile backpack.  Forcing Kenner to re-tool the line with the projectile attached.  (One of the originals sold at auction for $16,000 in 2003).  I’ve been collecting for as long as I’ve been able to buy my own things.  When I had my collectibles company and was working the circuit my appreciation grew for both products and licensing.  There was a plastic Voltron that was released years later but it lacked the character of the original heavy metal lions.  I finally bought my own metal Voltron off eBay seven years ago.

Voltron is a great reference for the nature of the business right now. The work that’s going on at places like BBH is helping change a business long mired in out-dated practices.  One day the word will spread up to the C-suite and we might see global change in how agencies are structured.  And I don’t think this idea is necessarily restrained to the advertising community but could be adopted across the board to all varieties of client-service companies.

There was a panel at SXSWi 2010, Jack of all Trades or Masters of One? that I covered in my writeup that could serve as a great primer for Ben’s article today.  I’ve included the presentation from SXSWi below and you can read Ben’s article at BBH Labs.

[slideshare id=3448651&doc=sxsw-specialistgeneralist-100316152054-phpapp01&w=600]

Almost getting burned by my burner (DVD). A holiday story.

You’ve been able to burn a DVD on your general retail personal computer for at least ten years.  Have you ever wanted to burn a Dual-Layer DVD? Commonly referred to as DVD+R DL (or DVD-R DL). Know what one is?  The later can hold up to 8.5 gigabytes, compared with only 4.7 gigabytes of the other.

It’s the morning of the 21st of December and I’m coming down off an all night DVD burning bender.  16 of them.  Two sets of 8.  Roughly 128 gb. Over 20 hours of family videos transferred from 27 Betamax tapes by my girlfriend, Nicole Miller.  The project is her’s. She conceived and designed. With full menus with animated chapter previews, disc and jewel case artwork. All in a nice red Stockholm CD Box.  I’m handling the digital video technical production and I’ve been sleeping next to my laptop with a timer going off every 20 minutes to feed the burner.

The final product. Scanned labels from the Betamax tapes used for the artwork. Designed by Nicole Miller

I’ve been using Apple’s DVD Studio Pro for about seven years.  Most of my work has been small projects.  Maybe an hour at the most.  After learning last minute about breakpoints and the best fact of all–that a 4.7 gigabyte is not in fact the true size.  While we were all learning about kilobytes (kb) and megabyte (mb) the DVD came along and someone slipped in the gigabyte (gb) reference.  DVD disc sizes are expressed in GB but in fact are measured in decimal billions of bytes (see chart).  Meaning that the DVD you bought that says GB really only holds 4.37 GB (not 4.7).  Really fun when you have already calculated the amount of clips per DVD.  A great 11th hour change.  But I work during the day in a business of 11th hour changes so it’s common practice for me but you might not like it.  Another fun factoid are breakpoints.  The area in the DVD where the player stops playing layer 1 and goes to layer 2.  DVD Studio Pro did not want to build without a breakpoint when I was trying to build so I decided to build all of the DVDs to a hard drive then burn the VIDEO_TS folder.  DVD Studio Pro did not like formatting the DVDs with VIDEO_TS with no breakpoint (breakpoints are not carried over to the hard drive written folder).  Fortunately I had recently picked up Toast 10 Titanium and I not yet used it.  Turned out to be the project saver app.  An amazing user interface and it burned the VIDEO_TS folder with no problem.  What about those pesky breakpoints?  Turns out that they are placed automatically in the data when it is burned by Toast.  DVD Studio Pro gives you the option of automatically and the also placing it in the video.  The idea is so you do not get skips in the video when you jump to the next layer.  I don’t see the need.  Every movie I’ve watched on a DL disc (most of them you have too) may have a slight skip depending on the player.  More like a freeze.  It’s not life changing and often is completely not noticed.  Bad news in this phase of the project is that DVD Studio Pro failed me when it came to the breakpoint issue.  It was not informative or user friendly.

Your Mac's DVD player may not like these.

I was not out of the woods yet as I quickly learned.  Turns out the media I purchased did not like my *NEW* Macbook Pro (MacBookPro5,5 or A1278). All sorts of nasty mean messages with scary words like critical and fault associated with hardware and then a bunch of x’s and zeroes.  Very friendly.

These might be a higher quality.

The media I purchased first was by Memorex.  After wasting ten of them I had another last minute life saving forum moment.  I learned that Verbatim made a better quality product so I left my hungry burner as soon as the closest Best Buy opened.  Fortunately, living in NYC there are a few Best Buys.  Two within a 15 minute walk of each other.  I grabbed the Verbatim’s and also an external drive. The LG GE20.  I was amazed at how cheap DVD burners are now. They even had one Blu-ray burner.  With Toast’s support for Blu-ray it may be a great option for later this year.  The costs per disk is outrageous still.  Verbatim sells a 3-pack for $27.99.

I then split my burn job up between my Macbook and my other machine, a Dual PowerPC G5. Make the minor investment in an external burner.  The joke was that the Memorex’s worked more often in the LG external.

LG External Burner. Faster than the one in the new Macbooks and you can get it for less than $100.00.

My recommendation is that dual-layer DVDs are worth it and that you should consider making the minor investment in an external drive to burn them.  The ones Apple is shipping with their units may be rotten.  Always check the forums related to the projects you are working on.  If it’s digital video (or burning it) or anything new media related the odds are someone in the last five years has experience it and has provided a solution.  When you up against a deadline, Google.  And be fueled on the flight deck in case you have to run to the store.  Good luck!

Tech Used For This Project:

  1. Macbook Pro 13″ (MacBookPro5,5 or A1278)
    Intel Core Duo, 2.26 4GB RAM
    Internal Disc Drive: HL-DT-ST DVDRW GS23N
    Media That Worked: Verbatim
  2. Power Mac (PowerMac7,3)
    Dual 2 Ghz PowerPC G5 3.5GB RAM
    External Disc Drive: LG GE20, HL-DT-ST DVDRWGE20LU11