Last week was an amazing moment for the project I worked on at Framestore for McCann New York – Lockheed Martin’s STEM education platform Generation Beyond’s, group VR experience, Field Trip to Mars.
Field Trip to Mars won 19 Lions across 11 categories at the 2016 Cannes Lions International Festival of Creativity. 1 Innovation Lion, 5 Gold Lions, 8 Silver Lions and 5 Bronze Lions. It was also nominated for a Titanium Lion amongst only 22 out of 43,101 entries across all categories from around the world.
Congratulations and a huge personal thank you to the teams at Framestore New York, McCann New York and all our partners, friends and families that have touched this project in one way or another since we began our journey last Fall.
The 11 winning categories across the three festivals last week – Lions Innovation, Lions Entertainment and Cannes Lions – are Innovation, Innovation Creative Data, Cyber, Design, Promo & Activation, Outdoor, Direct, Entertainment, Digital Craft, Media and PR. All of the winners can be viewed in the Awards Archive
Lions Awarded
Field Trip to Mars
INNOVATION LION
Creative Innovation
GOLD LION
Innovation Creative Data: Data Visualization
GOLD LION
Cyber: Live Digital
GOLD LION
Design: Digital Installations & Events
GOLD LION
Promo & Activation: Corporate Image
GOLD LION
Promo & Activation: Use of Exhibitions & Installations
SILVER LION
Outdoor: Ambient Experiential & Immersive Digital
SILVER LION
Outdoor: Use of Ambient Outdoor
SILVER LION
Promo & Activation: Use of New Technology
SILVER LION
Cyber: Spatial Tech
SILVER LION
Direct: Use of New Technology
SILVER LION
Direct: Experience Design
SILVER LION
Lions Entertainment: Innovation in Brand Experience
SILVER LION
Design: Live Events
BRONZE LION
Digital Craft: Virtual Reality
BRONZE LION
Digital Craft: Innovative Use of Technology
BRONZE LION
Digital Craft: Technological Achievement in Digital Craft
BRONZE LION
Media: Use of Stunts
BRONZE LION
PR: Use of New Technology
SHORTLIST TITANIUM
