Alexander Rea

With over 20 years of experience, I have continually evolved alongside emerging technologies to develop innovative marketing solutions that generate value for consumers and businesses. I cultivate a collaborative style that unites cross-disciplinary teams to bring cutting-edge concepts to life. My expertise lies at the intersection of business, creativity, and technology. My work has won awards and expanded client relationships, including an experience I conceived that is now in the permanent collection of the Smithsonian Air and Space Museum. I have a strong reputation for igniting creativity and nurturing client partnerships through successful technology integration.

I’m the Anti-Technology Technologist®. A technology realist. Providing emerging technology solutions to the challenges that brands face in today’s media landscape.

(Download my resume here.)

I have held a wide variety of roles earlier in my career, such as serving as the SVP Global Director of Creative & Technology at Critical Mass, where I was tasked with driving business growth by pushing boundaries. I also worked as the Creative Technology Officer for DDB North America, where I was responsible for providing leadership and solutions for tech-driven, non-traditional advertising. Additionally, I was the Executive Creative Director at We Are Unlimited, focusing exclusively on innovative media initiatives for McDonald’s. My time as the Head of Creative Technology at Framestore, an internationally renowned, Academy Award-winning VFX company, further demonstrates my background. Beyond this, I played a crucial role as an early-stage startup mentor for R/GA and NEW INC’s accelerator programs.

I am most well-known for my work on “Field Trip to Mars,” the VR school bus that won over 130 industry awards. After a two-year tour across the United States, inspiring over 100,000 aspiring explorers, the project now resides in the permanent collection of the Smithsonian National Air & Space Museum in Washington, D.C.

In 2019, I co-founded Aux Works Inc. as a white-label creative and production consultancy catering to agencies and brands. Taking on projects across all media and entertainment, Aux can seamlessly integrate into existing setups to swiftly amplify capabilities. Notably, MediaCom leveraged Aux’s expertise to collaboratively create an award-winning, fully-animated music video featuring Post Malone and Pokémon. The project, directed by Emmy award winner Jason Zada (known for “Take This Lollipop,” “The Forest,” “Remote Control Tourist,” and more), won multiple awards, including a Cannes Gold Entertainment Lion. In 2023, after finishing a kitchen and bathroom remodel, I became a Home Improvement Contractor.

Ranked #1 Interactive Creative – One Show 2017
Ranked #8 Creative – One Show 2017