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Are QR Codes and NFC Tags Getting Their Second Wind?

Apple has been noticeably late to the contactless game. They first made moves into the space a few years ago with the launch of their mobile payment platform ApplePay, but with the recent launch of iOS11, we’re seeing Apple embrace two older contactless elements worth getting excited about again: QR codes and NFC tags.

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Bots – Empathy Not Included

As an aficionado of marketing jargon, I have added ‘chatbot’ to my list of commonly used words – which also includes synergy, stakeholder, and ‘ladder up.’ Some question the staying power of ‘chatbots,’ claiming it will go the way of words like ‘beacons’ or ‘hyperlocal.’ On the other hand, we never seem to hear the… Read more »

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Why Creatives Shouldn’t Worry About AI

Creativity is powered by emotion, not logic. We’re always looking for shortcuts but we should not think that artificial intelligence, or machine learning as it is really, will make better creative output – regardless of whether or not that output is in the form of visual or audio content, a painting on a wall or… Read more »

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VR: Why marketers need to look beyond the headset

Shared experiences can leverage the best the technology has to offer, writes the head of creative technology at Framestore When people think of virtual reality, a specific image comes to mind, a piece of black, unwelcoming, plastic hardware strapped to your face. That image has been ingrained in our minds for decades, going back as… Read more »