Like any holiday, brands sprint to attach themselves to Veterans Day. Like any sort of “washing” (e.g., greenwashing, woke washing), the sensitive nature of the topic, and the troublesome aspects of seeming to latch on without actually supporting those who have served our country can make this especially problematic.
Apple has been noticeably late to the contactless game. They first made moves into the space a few years ago with the launch of their mobile payment platform ApplePay, but with the recent launch of iOS11, we’re seeing Apple embrace two older contactless elements worth getting excited about again: QR codes and NFC tags.
Creativity is powered by emotion, not logic. We’re always looking for shortcuts but we should not think that artificial intelligence, or machine learning as it is really, will make better creative output – regardless of whether or not that output is in the form of visual or audio content, a painting on a wall or shoe on a shelf.
As an aficionado of marketing jargon, I have added ‘chatbot’ to my list of commonly used words – which also includes synergy, stakeholder, and ‘ladder up.’ Some question the staying power of ‘chatbots,’ claiming it will go the way of words like ‘beacons’ or ‘hyperlocal.’ On the other hand, we never seem to hear the end of the idea that chatbots are the future of artificial intelligence and will herald a new dawn for brands.
“I look at my autism as my superpower,” I said this Digiday article on neuro-diversity. “Maybe we are the future in terms of evolution and the neurotypicals are the past, kind of like ‘X-Men.’”