Chrysler Experience Dealership

Creative Direction, Experience, Retail, Touch

Creating the future car dealership



IPG Media Lab, through Mediabrands, worked with Chrysler to imagine the future car dealership utilizing today’s emerging technologies. Premiering at the NADA, the “Experience Dealership” was two-sided custom designed kiosk showcasing a collection of technologies.


Tech Stack

Custom HD transparent touchscreen to simulate a dealership window
Motion controlled Instagram wall
NFC enabled Monroney (sale sticker)


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