Lexus Darker Side of Green

Advertising, Automotive, Creative Direction, Website

Promoting the new hybrid

Lexus wanted to promote their upcoming new hybrid CT 200h. Skinny created two experiences. One was Dark Ride, which teased the upcoming launch of the vehicle. The next phase was Dark Casting, a six-city in-car talk show where the host interviewed influencers while driving around in the new car.

At the time, the website pushed the capabilities of mobile and desktop before the word “responsive” was used in the website development world.