Under a new management team, Marriott set out on a journey to relaunch the Renaissance brand.
For an international chain of 155 hotels in 35 countries and across five continents, the brand re-launch was a pivotal moment. Leverage key brand pillars of the on-property experience (the way in which the hotel is presented), RNavigator (the brand’s concierge service) and R Life (the brand’s publishing platform) as key proof-points to believe in the brand.
Renhotels.com was designed to inspire business travelers to go out and discover something new, wherever in the world they may be. It displays over 8,000 provocative discoveries, brought to you by the Renaissance Navigators.
Live Life to Discover
Because, where is it written that business travel shouldn’t be an inspiring eye opening get away that you just happen to bring your briefcase along to. You spend you r life working.
You should discover the world as you go.
Recognition
2012 HSMAI Gold Adrian Award
2013 One Show Interactive Finalist
“This is awesome,” exclaimed an attendee of the Adrian Awards, “This award feels like the Oscar of travel – it’s so rewarding to be acknowledged by our peers for our hard work.”