Verizon 5G Autonomous Shuttle Upgrade

Creative Direction, Experiential, Interactive Design, Platform

At Verizon’s campus outside of New York City, an autonomous shuttle is used to ferry visitors between a hotel convention center and the main campus buildings. Because of our success with the 5G Bus 2.0, we were asked to upgrade the shuttle and introduce technology demos.

The facility, about 30 miles west of New York City, is a 1.3 million-square-foot complex of seven interconnected buildings on a 135-acre campus originally built in 1975 by the industry’s first pioneer, AT&T. The shuttle is used as as part of an innovation story as visitors ride on the campus from their hotel, The Ridge, which was revamped by Gensler, to the main complex.

Civic Entertainment Group retained me again to spearhead this initiative because of my success with the 5G Bus 2.0 project earlier in the year. We worked again with Standard Transmission Productions in Brooklyn.

We began by first conducting a thorough discovery round where we build a 3D model and reviewed the entire design and architecture of the vehicle direct with the manufacturer. The shuttle, built by Easy Mile, is very different from the shuttle bus we used for 5G Bus 2.0. The space is obviously smaller and every single compartment is utilized by motors and safety systems. Our challenge was to add an entirely new battery system that would create a platform to add more 5G technology demos similar to what you would see at a trade show.

Technology

Custom power system
Integrated control PC
New displays for all demos
Verizon’s digital signage product
Platform for additional demos

Experience

The new experience enables the team at Verizon to add new technology demos to the shuttle experience by way of our integrated power and control built into our custom fiberglass cabinet.

Credits

Fabrication: Standard Tranmission Productions