Alexander Rea by Rankin
Photo by Rankin

Alexander is the Anti-Technology Technologist®. A technology realist. Providing emerging technology solutions to the challenges that brands face in today’s media landscape.

(Download his resume here.)

Alexander’s responsibilities have continually transformed alongside the way brands adopt emerging technologies through inventive marketing solutions that generate value for both consumers and businesses. Over the past quarter-century, he has cultivated a distinctive style and approach that fosters collaboration among cross-disciplinary teams to effectively promote cutting-edge concepts. His domain lies at the crossroads of business, creativity, and technology. He boasts an impressive collection of accolades, with The One Club singling him out as one of the premier talents within the field. Notably, an experience he conceived and guided is now a permanent fixture within the Smithsonian National Air and Space Museum. He has forged a robust reputation for igniting the creative process and nurturing client connections.

His earlier roles encompass a diverse range of positions, such as serving as the SVP Global Director of Creative & Technology at Critical Mass, where he was tasked with propelling business expansion by pushing the limits. Additionally, he functioned as the Creative Technology Officer for DDB North America, where he was responsible for offering solutions and leadership for technology-driven, non-traditional advertising. Further, he held the role of Executive Creative Director at We Are Unlimited, focusing exclusively on innovative media ventures for McDonald’s. His tenure as the Head of Creative Technology at Framestore, an internationally acclaimed, Academy Award-winning VFX company, further showcases his trajectory. Beyond this, he played a crucial role as an early-stage startup mentor for R/GA and NEW INC’s accelerator programs.

He is most prominently recognized for his work on “Field Trip to Mars,” the VR school bus that secured over 130 industry awards. After a two-year tour across the United States, inspiring more than 100,000 aspiring explorers, the project now resides in the permanent collection of the Smithsonian National Air & Space Museum in Washington, D.C.

In 2019, Alexander co-founded Aux Works Inc. as a white-label creative and production consultancy catering to agencies and brands. Engaging in projects spanning the entire spectrum of media and entertainment, Aux can be seamlessly integrated into existing setups to swiftly enhance capabilities. Notably, MediaCom tapped into Aux’s expertise to collaboratively create an award-winning, fully-animated music video featuring Post Malone and Pokémon. The project, directed by Emmy award winner Jason Zada (known for “Take This Lollipop,” “The Forest,” “Remote Control Tourist,” and more), secured multiple awards, including a Cannes Gold Entertainment Lion. In 2023, after finishing a kitchen and bathroom remodel, he became a Home Improvement Contractor.

Ranked #1 Interactive Creative – One Show 2017
Ranked #8 Creative – One Show 2017






New Business
Thought Leadership


Top 10 Creatives One Show
20 Cannes Lions
20 One Show Pencils
20 LIAs
13 ADC Cubes
11 Andys
6 D&AD Pencils
7 Clios