Alexander Rea by Rankin
Photo by Rankin

I’m the anti-technology technologist™. A metaverse realist. I shoot for the stars but I don’t have my head in the clouds. My feet are firmly planted on the ground of reality. Providing emerging technology solutions to the challenges that brands face in today’s media landscape.

(Download my resume here.)

For over two decades, my roles have constantly been evolving with how the advertising industry embraces digital. My expertise has been adapting, innovating and leveraging technology for brands, and that work has received the highest awards and is part of the permanent collection at the Smithsonian. I’ve built a strong reputation of making the impossible possible. Ask the people I’ve worked with.

Prior roles included Creative Technology Officer for DDB North America where I was responsible for providing solutions and leadership for technology enabled non-ad-like-objects; Executive Creative Director at We Are Unlimited, working on creative media innovation exclusively for McDonald’s; Head of Creative Technology at Framestore, the internationally acclaimed, Academy Award-winning VFX company; Technology Experience Lead at the innovation consultancy Co:Collective, working on Macy’s and Infiniti; Director of Technology at IPG Mediabrands Media Lab, where I was the lead on all innovation technology in the Lab demo showroom; and early-stage start-up mentor for R/GA and NEW INC’s accelerator programs.

I’m best known for my work on “Field Trip to Mars”,  the VR school bus that received over 130 industry awards and after touring the U.S. for two years, and inspiring over 100,000 future explorers and is now in the permanent collection of the Smithsonian National Air & Space Museum in Washington D.C.

In 2019 I started Aux with the EP Christian Colasuonno. Aux is a white-labeled creative and production consultancy for agencies and brands. Working on projects that span the spectrum of media and entertainment. Plug Aux into your existing offering to quickly bolster your capabilities. MediaCom plugged Aux into their team to create the award-winning, fully-animated music video with Post Malone and Pokémon with the Emmy award winning director Jason Zada (known for “Take This Lollipop”, “The Forest”, “Remote Control Tourist” and more). The music video won several awards including a Cannes Gold Entertainment Lion.

In October 2021, I joined the global creative digital agency Critical Mass, as their new SVP, Global Director of Creative & Technology reporting to the Global Chief Creative Director, Valerie Carlson.

Creative

Experiential
Immersive
Product
Design
Media

Technology

Practical
Production
Hardware
Infrastructure
Scalability

Leadership

New Business
Growth
Mentorship
Thought Leadership

Awards

Top 10 Creatives One Show
20 Cannes Lions
20 One Show Pencils
20 LIAs
13 ADC Cubes
11 Andys
6 D&AD Pencils
7 Clios

Me

Dad
Husband
Musician
Cook
Mechanic
Scientist