Alexander Rea by Rankin
Photo by Rankin

I’m the Anti-Technology Technologist®. A technology realist. I shoot for the stars but I don’t have my head in the clouds. My feet are firmly planted on the ground of reality. Providing emerging technology solutions to the challenges that brands face in today’s media landscape.

(Download my resume here.)

For over two decades, my roles have been evolving with how brands embrace emerging technology through innovative digital and physical experiences. My creative neurodiverse left and right brain expertise has been challenging agencies to rethink how brands market themselves. From creating Skunk Works-style teams that help sell the idea to building best-in-class cross-discipline collaborations to bring those ideas to life. My work has received hundreds of awards and even includes a project that is now part of the permanent collection at the Smithsonian National Air and Space Museum. I’ve built a strong reputation for making the impossible possible and has been personally recognized by The One Club for Creativity as one of the top creatives in the industry.

Recent roles have included SVP, Global Director of Creative & Technology at Critical Mass where I built a global discipline for creative and technology innovation production across a $200M+ client revenue portfolio and 1600 staff across 12 global offices; Creative Technology Officer for DDB North America where I was responsible for providing solutions and leadership for technology enabled non-ad-like-objects; Executive Creative Director at We Are Unlimited, working on creative media innovation exclusively for McDonald’s; Head of Creative Technology at Framestore, the internationally acclaimed, Academy Award-winning VFX company; Technology Experience Lead at the innovation consultancy Co:Collective, working on Macy’s and Infiniti; Director of Technology at IPG Mediabrands Media Lab, where I was the lead on all innovation technology in the Lab demo showroom; and early-stage start-up mentor for R/GA and NEW INC’s accelerator programs.

I’m best known for my work on “Field Trip to Mars”,  the VR school bus that received over 130 industry awards and after touring the U.S. for two years, and inspiring over 100,000 future explorers and is now in the permanent collection of the Smithsonian National Air & Space Museum in Washington D.C.

In 2019 I started Aux with the EP Christian Colasuonno. Aux is a white-labeled creative and production consultancy for agencies and brands. Working on projects that span the spectrum of media and entertainment. Plug Aux into your existing offering to quickly bolster your capabilities. MediaCom plugged Aux into their team to create the award-winning, fully-animated music video with Post Malone and Pokémon with the Emmy award winning director Jason Zada (known for “Take This Lollipop”, “The Forest”, “Remote Control Tourist” and more). The music video won several awards including a Cannes Gold Entertainment Lion.

Ranked #1 Interactive Creative – One Show 2017
Ranked #8 Creative – One Show 2017






New Business
Thought Leadership


Top 10 Creatives One Show
20 Cannes Lions
20 One Show Pencils
20 LIAs
13 ADC Cubes
11 Andys
6 D&AD Pencils
7 Clios