Alexander Rea by Rankin
Photo by Rankin

I’m a Cannes Lion Award-winning technology and creative director best known for my innovation and creative leadership on “Field Trip to Mars”,  the VR school bus that received over 130 industry awards and after touring the U.S. for two years, and inspiring over 100,000 future explorers, is now in the permanent collection of the Smithsonian Museum in Washington D.C. I’ve been honored with top industry awards for my technology driven campaign work, including Gold Innovation, Cyber and Design Cannes Lions; Gold Experiential and Immersive Design One Show Pencils, as well as the ADC Black Cube, the Grand Clio, and was ranked one of the Top 10 Creatives at The One Show 2017. A leader and doer with over 20 years of experience and passion for the intersection of design, technology and humanity, I work best when enhancing creative and strategic ideas that are rooted in technology. I know how to take an idea off the page and make people feel it by creating experiences that successfully sell the risky idea to the risk averse CMO.

I’ve  been involved with consumer technology and the Internet since the days of dial-up and began coding websites and making interactive CD-ROM content in the mid 90s. Most recently I’ve served as the Creative Technology Officer for DDB in North America where I was responsible for providing solutions and leadership for technology enabled ideas and innovative creative solutions for non-Ad-like-objects in New York, Chicago and San Francisco offices. Prior roles include Executive Creative Director at We Are Unlimited on McDonald’s, Head of Creative Technology at Framestore, Technology Experience Lead at Co:Collective, Director of Technology at IPG Media Lab, and early-stage start-up mentor for R/GA and NEW INC’s accelerators.

I’m a native New Yorker who grew up in a diverse family of artists and decorated military combat Veterans and is a Dad, husband, cook, musician and mechanic.

Creative

Experiential
Immersive
Product
Design
Innovation

Technology

Production
Hardware
Popular Stacks
Web Servers
Global Scalability
Technical Writing

Leadership

Operations
New Business
Thought Leadership
Client Facing

Awards

Top 10 Creatives One Show
19 Cannes Lions
20 One Show Pencils
20 LIAs
13 ADC Cubes
11 Andys
6 D&AD Pencils
7 Clios

Me

Dad
Husband
Musician
Cook
Mechanic