Alexander Rea by Rankin
Photo by Rankin

Before finishing art school, I was swept away into the dot-com bubble of the late 90s. I’m a technology and experiential focused executive creative director with over 20 years of experience in the advertising and creative industry crafting technology enabled experiences for brands. Blending my recognized understanding of emerging consumer technology, with modern creative and production craft.

I had the opportunity to join the famous advertising agency DDB New York in 2016 and developed the new role of a CTO in a creative agency and was responsible for providing technology leadership and oversight for all of the agency’s projects. The role then expanded in early 2018 to include We Are Unlimited, Omnicom’s dedicated McDonald’s U.S. agency. Working with the CCOs and creative teams to design and execute technology enabled experiences and also co-created the new internal content studio for rapid making and content development. I also worked closely with the former CMO and new business teams in North America, on pitches including Airbnb, Army and Volkswagen. Designing not only rapid prototypes to sell the ideas – which often included physical product fabrication – but also the entire pitch theater experience which immersed the audience into the overall concept.

Prior to these roles, he held a similar role at Framestore, the Academy and BAFTA award winning VFX company. Prior to Framestore he was at Co:Collective leading the technology experience practice to help companies become story doers along with helping architect a SaaS product that enables innovation for teams.

My work has been recognized with over 130 awards and I was one of the Top 10 Creatives of 2017 at the One Show. My most notable work being the Lockheed Martin group VR experience, Field Trip to Mars. One of the most awarded campaigns at Cannes International Festival of Creativity, Clios, the One Show, amongst others, and has since been inducted into the Smithsonian National Air and Space Museum. I’ve had the opportunity to work on a diverse set of amazing brands including McDonald’s, State Farm, Lockheed Martin, Budweiser and Lexus, and many more automotive, CPG and hospitality household brandnames, and look forward to creating PR-worthy, earned media generating activations that push the envelope and expectations of what advertising is in today’s marketplace.

Active in the creative community, I’m a mentor with R/GA Ventures and the New Museums NEW INC cultural and creative incubators. I’ve taught or guest spoke at advertising programs including Miami Ad School along with other industry events and have served as a juror at award shows. I live in Brooklyn with his wife, creative director Nicole Miller, son Elliott and Badass Brooklyn rescue dog Charlie.


Creative

Experiential
Immersive
Product
Design
Innovation

Technology

Production
Hardware
Popular Stacks
Web Servers
Global Scalability
Technical Writing

Leadership

Operations
New Business
Thought Leadership
Client Facing

Awards

Top 10 Creatives One Show
19 Cannes Lions
20 One Show Pencils
20 LIAs
13 ADC Cubes
11 Andys
6 D&AD Pencils
7 Clios

Me

Dad
Husband
Musician
Cook
Mechanic