Executive Experience Creative Director
Creating technology driven experiences and activations with a focus on craft and design with a penchant for pitching.
McDonald’s Burger Menu
Advertising, Creative Direction, RetailField Trip to Mars
Cannes Lions Winner, Experience, Game Engine, Virtual RealitySolar Powered Billboard
Advertising, Creative Direction, ExperienceLufthansa AR Pop-up
Advertising, Augmented Reality, Event, ExperienceFaces of Love
Creative Direction, EventDoable
Concept, Interactive Design, Product, Rapid Prototyping, SaaSPSFK Future of Retail
Experience, Interactive Design, RetailChrysler Experience Dealership
Creative Direction, Experience, Retail, TouchRenaissance Hotels
Advertising, Platform, Website1D Kik Card
Messaging App, Mobile, SocialApple has been noticeably late to the contactless game. They first made moves into the space a few years ago with the launch of their mobile payment platform ApplePay, but with the recent launch of iOS11, we’re seeing Apple embrace two older contactless elements worth getting excited about again: QR codes and NFC tags.
Creativity is powered by emotion, not logic. We’re always looking for shortcuts but we should not think that artificial intelligence, or machine learning as it is really, will make better creative output – regardless of whether or not that output is in the form of visual or audio content, a painting on a wall or shoe on a shelf.
As an aficionado of marketing jargon, I have added ‘chatbot’ to my list of commonly used words – which also includes synergy, stakeholder, and ‘ladder up.’ Some question the staying power of ‘chatbots,’ claiming it will go the way of words like ‘beacons’ or ‘hyperlocal.’ On the other hand, we never seem to hear the end of the idea that chatbots are the future of artificial intelligence and will herald a new dawn for brands.
“I look at my autism as my superpower,” I said this Digiday article on neuro-diversity. “Maybe we are the future in terms of evolution and the neurotypicals are the past, kind of like ‘X-Men.’”
I'm featured in this month's issue of Shots "Favourite Tech". With a few of my favorite daily items that help me get through.
From my SSCY convertible backpack and tote, to my Leatherman, to the sound machine that soothes my son Elliott to sleep nightly and a few more.