Apple has been noticeably late to the contactless game. They first made moves into the space a few years ago with the launch of their mobile payment platform ApplePay, but with the recent launch of iOS11, we’re seeing Apple embrace two older contactless elements worth getting excited about again: QR codes and NFC tags.
Creativity is powered by emotion, not logic. We’re always looking for shortcuts but we should not think that artificial intelligence, or machine learning as it is really, will make better creative output – regardless of whether or not that output is in the form of visual or audio content, a painting on a wall or shoe on a shelf.
As an aficionado of marketing jargon, I have added ‘chatbot’ to my list of commonly used words – which also includes synergy, stakeholder, and ‘ladder up.’ Some question the staying power of ‘chatbots,’ claiming it will go the way of words like ‘beacons’ or ‘hyperlocal.’ On the other hand, we never seem to hear the end of the idea that chatbots are the future of artificial intelligence and will herald a new dawn for brands.
“I look at my autism as my superpower,” I said this Digiday article on neuro-diversity. “Maybe we are the future in terms of evolution and the neurotypicals are the past, kind of like ‘X-Men.’”
LIA (formerly known as London International Advertising Awards) is a worldwide Award annually honouring legends, pioneers, and embodiments of excellence in Advertising, Digital, Production, Design, Music & Sound and Technology. Field Trip to Mars continues to have a strong year. Winning 19 London International Awards along with the agency, McCann New York, LIA Agency of the Year. Framestore also won Production Company of the Year.
I’m featured in this month’s issue of Shots “Favourite Tech”. With a few of my favorite daily items that help me get through.
From my SSCY convertible backpack and tote, to my Leatherman, to the sound machine that soothes my son Elliott to sleep nightly and a few more.
This week, Framestore’s project Field Trip to Mars, is featured on the gatefold cover of AdWeek and winner of the top honor of the Project Isaac Awards. With technical details about the project on the inside cover and a deeper dive interview by Marty Swant.
Today, it was a pleasure to have our project Field Trip to Mars tweeted about my Guy Kawasaki to nearly 1.5M of his followers.
On August 6, I was on a VR panel at World’s Fair Nano with a great cast of VR/AR leaders.
Epic Games, the makers of Unreal Engine, and their Enterprise team, invited me to London to present Framestore’s use of the engine for Field Trip to Mars.