Agency: Silverside AI

For readers, Hypnovels represents a new way to experience books aimed at making reading interesting for the ficklest audiences. “There are a lot of AI applications out there trying to turn words into movies.” says PJ Pereira, award-winning advertising veteran and founder of Silverside AI “But not this one. Hypnovels define a new language, created specifically to attract people to books.”

In four simple steps, any author can create an animation and engaging multimedia experience that would normally take months of time and enormous creative resources. Authors simply enter text from a chapter, briefly describe the book’s setting, choose a visual style and narrator voice, and in just a few hours they can produce an engaging animation maintaining their unique vision–a Hypnovel that is ready and easy to share with current and untapped readers who likely wouldn’t otherwise know of their title.

"Hypnovels is trippy and fun."

Fast Company

Style Output Examples

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Technical Breakdown

Moby Dick: Chapter 1

The idea for Hypnovels was born when Pereira used AI to promote his sci-fi novel, The Girl From Wudang. He realized the same format could be used with other books, if what he did was turned into a tool simple and flexible enough to tell different kinds of stories. “As an author and creative, I know the power of a beautiful visual to bring people into a story,” says Pereira. “Through AI, we could bring the same production value exclusive to big advertisers, into the hands of authors everywhere.”

As we pushed the platform to imagine some of literature's greatest classics, Periera showed one to his son. He's neurodivergent—dyslexic with ADD—and despite his starving curiosity and incredible imagination, reading has always been a challenge for him. Bram Stoker's Dracula was the title Pereira picked, and used an anime-inspired visual to get his son curious. He copy/pasted the original first chapter, picked a few visual cues and left the rest to technology. A few hours later, they sat together in front of the screen and watched in awe as the words turned into a stream of images in front of our eyes. "That's such a cool book, Dad," his son said, "I think I want to read it."

The Hypnovels platform is a unique blend of AI and creativity, using several forms of AI combined into one: GPT4 for interpretation, Stable Diffusion for animation, Eleven Studios for voice, and multiple individually created artistic styles. But Hypnovels’ real value is the way these technologies are tuned to enhance the reader experience. “As an author, I want my readers to form their own images in their minds. The Hypnovels animations we generate are a companion that intensifies the experience,” says Pereira.


Muse by Clips: Why This Advertising Executive Is Using AI to Animate Moby Dick

Fast Company: “This AI turns novels into hypnotic dreams”

Press Release from Seriveplan


Creative Director: PJ Pereira

Managing Director: Rob Wrubel

Head of Engineering: Thomas Marban

Editor-in-Chief: Andrew Postman

Style Designer: Nur Abdullayev

Developers: Tim Niko, Emily Sun, Chris Barber

Creative Technologist: Alexander Rea

PR Coordination: Emma Swanson

Partnerships Coordination: Johnny Rohrbach

Identity Design: Eduardo Gomes

Prototype: PJ Pereira, Paul Trillo, John Steinmeyer


I asked him to make something fairly impossible and gave him no room for compromise. He and his team figured out a way to do that.


McCann New York

He can be a real asset when amazing but complicated things need to get done.

Executive Creative

Serviceplan/Pereira O'Dell

Alexander had an impressive ability to explain complex ideas and functionality clearly & calmly.


Critical Mass

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Executive Creative & Technology Director
Global Director of Creative & Technology
Critical Mass
Head of Creative Technology
CTO, Innovation & Emerging Platforms

Any questions, comments, or general inquiries? You can also find me on LinkedIn.


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