Proof of Concept
When Yahoo! was looking to create new ad products in the CPG category, we immediately identified BLE beacons as a new and exciting way to reach audiences at scale. IPG Media Lab created a prototype to test the concept (watch video above). We created a MVP mobile app demo and even branded print display signage and conducted a covert demo inside a real restaurant to simulate the experience real-time.
Rapid Prototyping
We worked with Roximity’s software and hardware end-to-end solution to create the MVP demo you see in the above video. Their platform at the time enabled for rapid development and deployment of BLE beacon activated experiences. Their SDK could be incorporated into an app and run discreetly on a user’s compatible device.