LIA (formerly known as London International Advertising Awards) is a worldwide Award annually honouring legends, pioneers, and embodiments of excellence in Advertising, Digital, Production, Design, Music & Sound and Technology. Field Trip to Mars continues to have a strong year. Winning 19 London International Awards along with the agency, McCann New York, LIA Agency of the Year. Framestore also won Production Company of the Year.
From The Press Release
The United States is the most awarded country at LIA 2016, winning a total of 185 Statues and 57 Finalists – 5 Grand LIAs, 53 Gold, 57 Silver and 70 Bronze.
McCann New York, New York was named LIA Agency of the Year bringing home two Grand LIAs, 11 Gold, 4 Silver and 4 Bronze statues. They also attained 3 Finalists. The Grand LIAs were awarded in Branded Entertainment and The NEW for Lockheed Martin titled “The Field Trip to Mars”. Six different juries awarded Statues to this same piece of work: Branded Entertainment, Design, Digital, Integration, Non-Traditional and The NEW. These awards attributed to McCann Worldgroup being named Network of the Year.
Rob Reilly LIA Interview
Emad Tahtouh, Director, Applied Technology at FINCH and LIA Jury President for The NEW, commented, “‘Field Trip to Mars’ is a beautiful example of pushing a concept and a technology beyond its limits. Not content with simply providing the best VR experience available using today’s technology, ‘Field Trip to Mars’ required the invention and deft execution of several new technologies in order to fulfill the promise of the idea. It is extremely complex and ingenious in its design, however it is simple and beautiful in its execution.”